w/additional content from BBC Newsbeat
Though its newest figures aren't available, subscription growth in the online video service, Netflix, is growing drastically. One significant draw has to be its new series "House of Cards," starring Kevin Spacey.
The company is planning to create and add at least five new shows to their line-up per year; with other streaming services planning to do likewise. But with all these changes, one has to wonder how we'll enjoy TV in the future.
"I think it will certainly be a very exciting year for online content," notes Director of Amazon Studios, Roy Price.
Price, the executive responsible for Amazon's pay subscription service, Amazon Prime, believes the line between online and broadcast will become a lot more "blurred." To emphasize his point, Price admitted that Amazon Studios currently has six new and original shows being piloted.
Their new programming would interact with the Microsoft's Xbox live platform and use the interactivity that service can offer.
Coming in from the world search engine of choice, Google, is the grandfather of online video,YouTube. The venerable video sharing service intends not to be left behind in the current trend with its launching of original channels initiative and 20 new channels coming from the UK alone.
One of those channels is Jamie Oliver's Food Tube which already has 143,000 subscribers, 13 million video views, and it only launched on 21 January 2013.
So with all the promise of newer and more convenient online content coming soon, should traditional TV networks feel threatened by their online competition?
"I think it will be interesting to see how everything evolves with respect to all the different channels and sources of content," mused Amazon's Roy Price.
Victoria Jaye, director of all BBC online content adds, "I think it's really fantastic that we are seeing the on demand market become creatively competitive with people like Netflix originating content."
"We really want a creative competitive on demand market so for us this is , 'Bring it on!' We're excited."