Apple seems to have done it again and come up with something you didn't know you wanted - or needed.
It says the Apple Watch is "the most personal device" it's ever made.
Yet after years in development, Apple must be confident its watch will live up to the company's catchphrase and "just work". But sometimes things "just don't" according to a few common problems Apple users wish the company would fix first.
Generally the iWatch and iPhone might be able to do everything you want them to and more, but only if they have enough power. Dropping to 20% battery life can strike fear into the calmest of people and send otherwise rational adults into a frenzy looking for the nearest plug socket.
Closing apps you're not using, turning off location services and dimming your screen can help make your battery last a bit longer in both devices.
Lorna Heatley pleaded on Twitter to "stop the updates taking up so much storage space! #byebyepictures."
The latest major update to Apple's operating system, iOS 8, required up to 5.8GB of space; something which for most users dreaded. But as Apple phones and tablets get more powerful, improved software updates will keep on coming too.
Its easier to just think of this as a 21st century Silicon valley protection racket, where you'll never stop paying - one way or the other. Example: If you've shelled out for the 128GB iPhone 6 you'll be fine. (For now.) But, if you're still clinging to your well looked-after iPhone 4, open your wallets now because you will need "new protection" very soon.
Apple's revolutionary MagSafe power cable connector has saved many a laptop from serious damage. However, these lifesavers are hardly inexpensive, or sturdy.
The new Macbook unveiled alongside the Apple Watch has just one port for charging, video output and data transfer.
How durable will the new USB-C port prove when stepped on or accidentally smacked out by an errant hand, foot or everyday item? We're sure, you the consumer, will have something to say about it before having to buy a replacement. Or, standing in line to complain at the Apple store.